Web Page Optimization Basics To Enhance the Customer Experience

Did you know that more than half of consumers are willing to pay more for a product if it comes with an enhanced mobile customer experience? In a society that is driven by online interactions and mobile shopping, you only get a matter of seconds to make an impression on potential customers. This is a… Continue reading Web Page Optimization Basics To Enhance the Customer Experience

7 Creative Ways To Recruit Employees

Open positions saturate today’s job market, so job seekers can be picky about which positions they apply for and accept. To compete, your company should start using creative ways to recruit employees. What Are Some Creative Ways To Recruit Employees? It is not enough to advertise in the local paper or put a “help wanted”… Continue reading 7 Creative Ways To Recruit Employees

What Is Sales Management?

At some point, most small business owners revisit the question, what is sales management? The answer is simple enough, though it belies the amount of attention and resources that must go into the process of developing a good sales management system. Without a viable system for making sales, however, your business doesn’t get its goods… Continue reading What Is Sales Management?

6 Critical Factors for Price Optimization

Price optimization is how a business determines the ideal price for the products or services it sells. The process involves understanding profit margins, the value of your goods in the market, and how much your customer is willing to pay. Successful companies determine the right price point by using data on their customers and market… Continue reading 6 Critical Factors for Price Optimization

How To Develop a Go-To-Market Strategy in 7 Steps

Are you thinking about launching a new product or moving into a new market? You’ll need more than a great product. You’ll need a go-to-market strategy that’s tailor-made to meet the needs of your target audience. When you start your business, you need to create a business plan. The marketing section outlines your ongoing approach… Continue reading How To Develop a Go-To-Market Strategy in 7 Steps

Value of a Business Consultant

Exploring the Value of a Business Consultant Starting a business can be a daunting venture, yet it is a cornerstone of achieving the American Dream. So much thoughtful work is needed long before you hang out your proverbial shingle. Even then, studies show that a high percentage of businesses close before they reach the 10-year… Continue reading Value of a Business Consultant

How To Get Your First Customer Into Your New Business

Acquiring your first customer for your SaaS business requires a different strategy from traditional sales models. You need to convince that first-ever client that your service is better than your competitors, with no proof. Here’s how to get that first customer into your business with some simple marketing tools. Your Website Is Your Reputation If… Continue reading How To Get Your First Customer Into Your New Business

What Are The Key Principles In Writing A Business Plan?

What are the key principles in writing a business plan? A business plan is a written document that outlines the goals, directions, scope, and finances of your company. 60% of businesses fail because they don’t have a business plan. If you are seeking investment from venture capital, it can be targeted towards investors, or used… Continue reading What Are The Key Principles In Writing A Business Plan?

5 Ways To Get Funding For Your Business

Less than 50% of US SMEs have their financing needs met. As a business owner, you may need to raise funds to launch, or grow your business. Here’s some advice from Benjamin Naderi on how to grow your business finances in 2022. Personal Funds Set up a business bank account and differentiate between your personal… Continue reading 5 Ways To Get Funding For Your Business

Validating Your Idea through Market Research

Discover how to ensure that your business idea is likely to be successful through market research validation.  If you do not have an idea yet, check out this article on how I brake down how to discover an idea for your business. The first step to starting a new business or launching a product or… Continue reading Validating Your Idea through Market Research