When starting a business, you have several daunting tasks ahead of you. However, you probably welcome challenges and recognize them as potential opportunities.
Technology can be daunting because of its sheer application volume. It can help new business owners with marketing, sales and base expansion. From creating a website to employing analytical software to utilizing SEO content, digital tools can boost your business in today’s markets. Many new business owners wonder, “Does blogging help SEO?” The answer may surprise you.
What Is SEO?
SEO stands for search engine optimization. Simply defined, SEO is the process of driving traffic from organic, free, editorial or natural search results in search engines to your website. The goal of SEO is to boost your brand’s ranking or position in the search results pages.
There are three major components to SEO. On-page optimization refers to the elements you control on your website to improve its position in the search rankings. Some examples of on-page optimization include:
- Speeding up your website
- Optimizing your title tags and meta descriptions
- Writing in-depth, quality content
- Streamlining your site’s navigation
Technical optimization refers to improving technical aspects of the website to improve search rankings. The aims of technical optimization include making the website faster, easier to crawl and understandable for search engines.
Off-page optimization refers to the measures that can be taken outside of the website to improve search results rankings. Social media marketing and guest blogging are two examples of off-page optimization techniques.
How Does Blogging Help SEO?
Blogging serves SEO because it deals with ranking factors. It widens the eye of the needle that you’re trying to get potential clients through. By blogging about salient, relevant topics that your target audience is concerned with, you are necessarily showing them the way to your website.
For instance, if you have an auto parts store, your blog could deal with a host of articles about equipment, different types of off-roading or what to do when you’re stuck on the side of the road. Each of these topics brings new keywords to bear on your situation. However, if somebody typed in “auto parts,” your website might not surface. If a person typed in something more specific, such as “What to do when stuck on roadside,” your blog has a better chance of coming up, and with it, your potential client’s access to your website.
Why Does Blogging Help SEO?
Benjamin Naderi knows how to start a blog and that blogging helps SEO when it is consistently updated with compelling entries that appeal to your potential clients. Blogs help you to do the following:
- Target long-tail keywords
- Improve user experience
- Keep your website fresh and salient
- Provide opportunities for internal links
- Connect with your audience
We’d like to suggest an answer to the question, “Does blogging help SEO?” It absolutely does. It takes time and attention, but the ROI is high, as it could lead to many potential clients. Contact Benjamin Naderi today to learn more about how blogging can help SEO.