Acquiring your first customer for your SaaS business requires a different strategy from traditional sales models. You need to convince that first-ever client that your service is better than your competitors, with no proof. Here’s how to get that first customer into your business with some simple marketing tools.
Your Website Is Your Reputation
If you have no clients, your website is your reputation. Optimize your website performance, make it eye-catching and professional, and have your pricing structure clearly outlined. Let your website act as a showcase for brand reputability.
Create Valuable Content For Clients
Create value-added blog posts, videos, and pages for your clients. They should be at the forefront of everything you do. Rather than showcasing your achievements, highlight how your product can improve your customer’s business. Research your key demographic, and offer content that could improve other areas of their business too.
Take Time To Find Your Perfect Customer
While your business success ultimately depends on someone paying for your services, repeat business relies on finding that perfect customer. Work heavily on your market segmentation to identify who is most likely to use and benefit from your product.
Showcase Your Influential Partners
Leveraging the power of influencers is a great way to entice customers to your service. 70% of teenagers and young adults trust influencers over traditional celebrities, showing the power of influencer marketing to a company.
Contact us at Benjamin Naderi for more advice on how to attract your first customer, entrepreneurship, and business finances.