What Is a Customer Experience Specialist, and Should You Hire One?

No matter what type of business you have, a fantastic customer experience is required to build a positive reputation and increase your revenue. A customer experience specialist helps you track and enhance interactions with your customers to improve upon your business practices while problem-solving ways to offer greater value. What Does a Customer Experience Specialist… Continue reading What Is a Customer Experience Specialist, and Should You Hire One?

Why a Blog Brand Matters and How To Establish Yours

If you are creating a new blog, you have probably heard that you need to establish a blog brand in the process. In a time when more than half of consumers are increasing their online buying activity, establishing a unique online presence is a key component for business growth. A recognizable, consistent brand will help… Continue reading Why a Blog Brand Matters and How To Establish Yours

What Is the Test and Learn Approach and How Does It Help Entrepreneurs?

Starting a business is an exciting step in your life, but the decisions you face can be overwhelming! Marketing strategies, product offerings, branding solutions — you have some great ideas for promoting and building your business, but you want to be certain that they’re on point before making a full commitment. This is where the… Continue reading What Is the Test and Learn Approach and How Does It Help Entrepreneurs?

7 Social Media Marketing Tools and Strategies for Beginners

Whether you’ve recently started a business or you’re looking for effective ways to increase brand awareness for an established business, it’s essential to utilize social media marketing tools for optimal success. At first glance, social media marketing may seem like a cinch. All you have to do is post something short and witty every week,… Continue reading 7 Social Media Marketing Tools and Strategies for Beginners

Web Page Optimization Basics To Enhance the Customer Experience

Did you know that more than half of consumers are willing to pay more for a product if it comes with an enhanced mobile customer experience? In a society that is driven by online interactions and mobile shopping, you only get a matter of seconds to make an impression on potential customers. This is a… Continue reading Web Page Optimization Basics To Enhance the Customer Experience

7 Creative Ways To Recruit Employees

Open positions saturate today’s job market, so job seekers can be picky about which positions they apply for and accept. To compete, your company should start using creative ways to recruit employees. What Are Some Creative Ways To Recruit Employees? It is not enough to advertise in the local paper or put a “help wanted”… Continue reading 7 Creative Ways To Recruit Employees

What Is Sales Management?

At some point, most small business owners revisit the question, what is sales management? The answer is simple enough, though it belies the amount of attention and resources that must go into the process of developing a good sales management system. Without a viable system for making sales, however, your business doesn’t get its goods… Continue reading What Is Sales Management?

6 Critical Factors for Price Optimization

Price optimization is how a business determines the ideal price for the products or services it sells. The process involves understanding profit margins, the value of your goods in the market, and how much your customer is willing to pay. Successful companies determine the right price point by using data on their customers and market… Continue reading 6 Critical Factors for Price Optimization

How To Develop a Go-To-Market Strategy in 7 Steps

Are you thinking about launching a new product or moving into a new market? You’ll need more than a great product. You’ll need a go-to-market strategy that’s tailor-made to meet the needs of your target audience. When you start your business, you need to create a business plan. The marketing section outlines your ongoing approach… Continue reading How To Develop a Go-To-Market Strategy in 7 Steps

Value of a Business Consultant

Exploring the Value of a Business Consultant Starting a business can be a daunting venture, yet it is a cornerstone of achieving the American Dream. So much thoughtful work is needed long before you hang out your proverbial shingle. Even then, studies show that a high percentage of businesses close before they reach the 10-year… Continue reading Value of a Business Consultant