If you are creating a new blog, you have probably heard that you need to establish a blog brand in the process. In a time when more than half of consumers are increasing their online buying activity, establishing a unique online presence is a key component for business growth. A recognizable, consistent brand will help to set your blog and its products apart and draw consumers to your business. Here are a few key questions to ask as you establish your blog and its associated brand.
What Is a Blog Brand?
A brand is a commercially recognizable and consistent representation of a company or product type. The goal of a brand is to build awareness and credibility among consumers through consistent graphics, logos and similar presentations.
However, the brand for your blog is much more than that. The brand is the whole picture, defining not only your business’s image but also what your business offers and why it should matter to a consumer. It is so important that many business owners rely on a consultant’s services to establish this aspect of their company.
Why Is a Blog Brand Important?
Branding is a critical part of establishing and managing a blog, whether that blog is the main function of the website or part of a bigger company web presence. That brand is what fosters the connection with your customers, sets your blog apart from the competition and helps you to establish your place in the industry.
Your brand defines your blog, your business, and your belief system for potential consumers so that they can decide if your business is the right fit for them. This helps you to foster stronger, more reliable consumer relationships and establish yourself as an authority in your industry.
How Do You Establish Your Blog Brand?
Establishing the right brand for your blog starts with actually defining your business and its values. Think about what your goal is as a business, what problem you are solving for consumers and what sets you apart from your competition. Once you can define these components that go into building your company’s identity, you can use that information to create a comprehensive brand for your blog.
Establishing your final blog brand starts with choosing visual elements, such as brand colors. Identify your color scheme and ensure that the logo you use for the blog matches that scheme. Keep your colors consistent throughout the blog and use the same logo in every application.
Determine your voice. Your voice is how your content is written, how your message is portrayed and the personality that you present to your readers. Decide how you want your content to read, and use that voice throughout everything that is published on your blog, including the “About Me” story of your brand and any subsequent posts.
A comprehensive blog brand makes your blog easily recognizable to those consumers who read and rely on your content or buy your products. Contact Benjamin Naderi today for the help you need to get your blog started.